Snacking habits in India are undergoing a noticeable shift. Consumers are becoming more ingredient-aware, seeking snacks that balance taste, quality, and mindful preparation. Nuts, once reserved mainly for festive use or traditional recipes, are now emerging as everyday snack staples. Within this evolving category, flavored cashews have gained stro

In today’s fast-paced lifestyle, the definition of snacking has evolved significantly. Consumers no longer look for snacks that merely taste good; they expect functional benefits such as sustained energy, better nutrition, and portion control. This shift has led to the growing popularity of protein-based snacks, particularly bite-sized options th

Indian cuisine is celebrated worldwide for its bold flavours, aromatic spices, and diverse culinary traditions. At the heart of this culinary richness lies the humble chutney. Whether it is coconut chutney accompanying idlis, tamarind chutney elevating chaats, or spicy tomato chutney paired with dosas, chutneys have always played an important role

Agriculture has always been the lifeline of India, providing food security and supporting millions of families across the nation. Yet, despite its importance, the sector continues to face pressing challenges such as rising input costs, unpredictable climate changes, fragmented markets, and limited access to technology. Farmers, who form the bac

Spices are the heart of Indian cooking, transforming simple ingredients into flavorful delicacies. AM Masale, a distinguished Indian spice brand, takes pride in offering a premium range of over 50 chemical-free and preservative-free spice blends, ensuring every meal bursts with authentic taste and aroma. From rich gravies to fiery snacks, AM